5 years of bringing positive & durable change with the Ageas Group

Ageas GroupBrusselsThe Ageas Challenge

Making impact with the Ageas Group

At Golazo Energy we aim to optimise Human Energy. Just by improving the management of energy you can boost your productivity significantly. That’s exactly what the Ageas Group did for their employees. Our partnership showcases the incredible strides made in boosting the wellbeing of their workforce. A testament to the fact that prioritising health is a winning strategy, both for companies and their employees.

Who is the Ageas Group?

Headquartered in Brussels, Belgium, the Ageas Group is a major insurance company with over 40,000 employees, located in 13 different countries. In Belgium they are the largest provider of insurance.

What was their challenge?

Like many competitive organisations, they faced recognisable wellbeing challenges, including work-related stress, the sedentary nature of corporate jobs, and the stigma concerning mental health.

This, together with the dynamics of remote work, diverse workforce needs and the war for talent, made the needs of the Ageas Group abundantly clear:

Enhance global employee connectivity
Cultivate a thriving workplace culture
Create a sustainable and inclusive culture

Our solution

Based on these needs we introduced a new programme: The Ageas Challenge, an inclusive wellbeing programme accessible to all employees. It focuses on the concept that exercise has the transformative power to shape company culture, to enhance interaction between colleagues worldwide and to create an environment where each individual can thrive.

Challenging your employees

By offering virtual challenges and impactful physical journeys, we take the positive vibe surrounding healthy competition and we make it part of day to day operations through:

Approachable challenges – such as the virtual Tour de France – where all Ageas associates can connect with the Ageas Platform through their favourite sports app. Just by logging kilometers, steps or calories they can join fun challenges. This way employees are able to participate fast and easily worldwide, regardless of their background. And as a result it instills a sense of friendship, shared achievements and positive energy.
Exclusive physical journeys – such as training for an Olympic Distance Triathlon – where Ageas employees are given the chance to sign up for an exclusive coaching journey. For 6 months they receive intense coaching, condition tests and workshops with at the end an olympic triathlon at an exclusive location. Working together towards a once in a lifetime opportunity, makes for energised employees that are the perfect positivity ambassadors on the workfloor.
Additional incentives reflecting the company culture – such as the Go Forest Initiative – where Ageas motivates through contributions to charities. Every kilometer, step or cycle contributes to the planting of trees. The more we move, the more CO² disappears.

Working closely together

Making a lasting impact on company culture is only possible by aligning our wellbeing strategy with the needs of the organisation. That’s why our close collaboration with The Ageas Group’s Talent & HR department cannot be overlooked. Through regular meetings with spocs from every region we ensure that our approach resonates effectively at regional offices.

To finetune our strategy further, we leverage wellbeing data, engage in insightful interviews and conduct surveys. This guarantees that the Ageas Challenge remains responsive to the needs and goals of our participants, while also staying in sync with the dynamic nature of the corporate landscape.

These are the results

As we approach the sixth year of our partnership, we are proud to say that The Ageas Challenge has played a pivotal role in connecting Ageas employees worldwide, and in creating a positive company culture. A true catalyst for cultural change.

86%

of participants state to have maintained a healthier lifestyle through the programme.

10000

Over 10 000 trees and more have been planted through the Go Forest initiative.

10%

Overall engagement rose

Eddy Debrulle, CHRO The Ageas Group – Anything Is Possible

The Ageas challenge is a fantastic opportunity for our employees to not only challenge themselves physically but to also develop their mental toughness and teambuilding skills. The end goal is not only to exercise more but also to make a positive impact on their health and overall wellbeing.