{"id":263,"date":"2024-04-23T15:52:52","date_gmt":"2024-04-23T13:52:52","guid":{"rendered":"https:\/\/energy.golazo.com\/?p=263"},"modified":"2024-10-04T12:34:08","modified_gmt":"2024-10-04T10:34:08","slug":"how-we-broke-records-with-an-olympic-approach-for-bridgestone","status":"publish","type":"post","link":"https:\/\/energy.golazo.com\/companies\/en\/how-we-broke-records-with-an-olympic-approach-for-bridgestone\/","title":{"rendered":"How we broke records with an Olympic approach for Bridgestone"},"content":{"rendered":"<section id=\"header_blok\" data-aos=\"fade-right\">\n\t<div class=\"image\">\n\t\t<img decoding=\"async\" src=\"https:\/\/energy.golazo.com\/companies\/wp-content\/uploads\/2024\/09\/BD8U1105.jpg\" alt=\"Golazo - Afbeelding\">\n\t<\/div>\n\t<div class=\"content\">\n\t\t<div class=\"inner\" data-aos=\"fade-up\">\n\t\t\t<h1>How we broke records with an Olympic approach for Bridgestone<\/h1>\n\t\t<\/div>\n\t<\/div>\n\t<div class=\"arrow-down next-section\" data-aos=\"fade-right\"><\/div>\n<\/section>\n\n<section id=\"inspiratie_info\"  data-aos=\"fade-up\">\n\t<div class=\"container\">\n\t\t<div class=\"content\">\n\t\t\t<span class=\"bedrijf\">Bridgestone<\/span><span class=\"locatie\">EMEA<\/span><span class=\"wat\">B-Olympic<\/span><span class=\"jaar\">2018-present<\/span><span class=\"personen\">5.000<\/span>\t\t<\/div>\n\t<\/div>\n<\/section>\n\n<section id=\"kolom\"  data-aos=\"fade-up\">\n\t<h2>Igniting Employee Wellbeing at Bridgestone<\/h2>\n\t<div class=\"wrap\">\n\t\t<div class=\"kolom\"  data-aos=\"fade-right\">\n\t\t\t<p>The mantra at Bridgestone is \u201cSafety First, Show Care and Stay Connected\u201d. Placing such <strong>a paramount focus on the health and wellbeing of your employees, resonates directly with the core values at Energy Lab<\/strong>. We believe in putting people first, and making sure they can perform optimally under any circumstance. Safe to say, a valuable partnership was formed right away.<\/p>\n<h3><strong>Who is Bridgestone?<\/strong><\/h3>\n<p>As a world leader in tyres and sustainable mobility solutions, Bridgestone employs over 20,000 individuals in the EMIA region, including some of the industry\u2019s foremost chemists, engineers and data scientists.<strong> The Bridgestone group boasts approximately 130 manufacturing plants and R&amp;D facilities, distributing products to more than 150 countries worldwide.<\/strong> They are also proud to be a Worldwide Olympic and Paralympic Partner.<\/p>\n<h3><strong>What was their challenge?<\/strong><\/h3>\n<p>Bridgestone\u2019s <strong>commitment to enhance employee wellbeing and to nurture a healthy work-life balance<\/strong>, drives it to continuously scrutinize their work culture. By actively championing a global cultural transformation rooted in empathy, they are able to share their values outlined in the \u201cBridgestone E8 commitment\u201d. This allows for best practices to be shared and surveys are frequently conducted, to examine resilience, employee engagement, connectivity and overall wellbeing.<\/p>\n<p>This brought to light <strong>3 focus points Bridgestone themselves try to continuously integrate<\/strong> into their business:<\/p>\n<ul>\n<li><strong>Enhancing employee engagement:<\/strong> Through various activities they have tried to increase job satisfaction, pride and engagement. It\u2019s a challenge that needs constant work.<\/li>\n<li><strong>Balancing work-life and wellbeing:<\/strong> Bridgestone strives to improve work-life balance, especially since the pandemic of 2020, when working from home disrupted boundaries, and set shifted expectations.<\/li>\n<li><strong>Promoting continuous learning and skill development:<\/strong> In a rapidly changing world, Bridgestone acknowledges the importance of providing opportunities to learn, adapt to new skills and stay up to date. Continuous learning should be embraced.<\/li>\n<\/ul>\n\t\t<\/div>\n\t\t<div class=\"kolom\"  data-aos=\"fade-left\">\n\t\t\t<p>With these 3 objectives in mind, Golazo Energy was asked to integrate a tailor-made wellbeing programme into Bridgestone\u2019s business. A programme, aligned with the mantra \u201cSafety First, Show care and stay connected.\u201d<\/p>\n<h3><strong>Building the solution<\/strong><\/h3>\n<p>Together <strong>we introduced B-Olympic in 2018, an internal engagement platform consisting of exercise challenges and inspiration. It aims to encourage colleagues to lead more active and healthier lives<\/strong>. Originally aligned with the Tokyo 2020 Olympic Games, the B-Olympic plan had specific objectives, which have since evolved as the company\u2019s focus shifted. Now <strong>we aim not only to boost the physical health level, but other energy levels as well<\/strong>, such as emotional, mental and spiritual energy levels.<\/p>\n<p>In the B-Olympic 2023 programme <strong>we unlocked employee potential by offering physical and non-physical challenges, inspiring keynotes, as well as applying the insights of those keynotes.<\/strong><\/p>\n<p>Individually this leads to a journey of <strong>self-discovery and personal growth<\/strong>. Employees who challenge themselves are engaged and enjoy working . Collectively, the team challenges lead to a <strong>shared sense of responsibility and pride<\/strong>.<\/p>\n<p>The wellbeing of employees gets a physical, emotional, and mental boost. They are <strong>more resilient<\/strong>, and in result more willing to adapt to changes and challenges. This means <strong>productivity goes up, and stress goes down<\/strong>. Not taking stress home, allows for a better work-life balance.<\/p>\n<p>By offering inspiring keynotes and programs, <strong>employees receive new insights, creating a culture where learning is celebrated.<\/strong> The satisfaction of conquering a challenge by using a new skill is the best incentive to encourage continuous learning.<\/p>\n\t\t<\/div>\n\t<\/div>\n<\/section>\n\n\n<div class=\"wp-block-columns has-white-color has-text-color has-background has-link-color wp-elements-1 is-layout-flex wp-container-core-columns-is-layout-8f761849 wp-block-columns-is-layout-flex\" style=\"background-color:#03252a\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n\t<section id=\"content_blok\" class=\"graphic\" data-aos=\"fade-up\">\n\t<div class=\"container\">\n\t\t\t<div class=\"content\">\n\t\t\t\t<h3><strong>The implementation<\/strong><\/h3>\n<p>The B-Olympic 2023 programme has four key themes &#8211; body, mind, motivation and effectiveness &#8211; to empower employees, and let them take control of their personal growth. For the programme to be successful, <strong>we at Golazo Energy approached the implementation analytically and pragmatically:<\/strong><\/p>\n<ul>\n<li>It is necessary to <strong>assess the employees\u2019 specific developmental needs and interests<\/strong>. In doing so we clearly define goals that align both with individual ambitions and organisational objectives.<\/li>\n<li><strong>Mentorship and coaching<\/strong> is another important aspect of making sure the programme succeeds, as it adds guidance, accountability and motivation. The same is true for recognition and rewards for achievements.<\/li>\n<li>To further ensure the effectiveness of our programme, <strong>we conduct surveys, ask for feedback and undergo continuous evaluation<\/strong>. In doing so, the B-Olympic programme can adapt to the ever changing business environment.<\/li>\n<\/ul>\n\t\t<\/div>\n\t<\/div>\n<\/section><\/div>\n<\/div>\n\n\n\t<section id=\"bg_text_gallery\" class=\"nobg\" data-aos=\"fade-up\">\n\t<div class=\"wrap\">\n\t\t\t\t\t<div class=\"images\" data-aos=\"fade-right\">\n\t\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/energy.golazo.com\/companies\/wp-content\/uploads\/2024\/04\/jkesp5xpu1mpsjstlty4-1-scaled.jpg\" alt=\"Golazo - Afbeelding\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/energy.golazo.com\/companies\/wp-content\/uploads\/2024\/09\/SDV_20190520-21_WAF_BS_EDB_046_HR-scaled.jpg\" alt=\"Golazo - Afbeelding\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/energy.golazo.com\/companies\/wp-content\/uploads\/2024\/09\/Yakup-and-Kathi-scaled.jpg\" alt=\"Golazo - Afbeelding\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/energy.golazo.com\/companies\/wp-content\/uploads\/2024\/09\/SDV_20191020_WAF_BS_EDB_Carrera-de-la-Ciencia_322_LR.jpg\" alt=\"Golazo - Afbeelding\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"image\">\n\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/energy.golazo.com\/companies\/wp-content\/uploads\/2024\/04\/Bridgestone-case-scaled.jpg\" alt=\"Golazo - Afbeelding\">\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"content\" data-aos=\"fade-left\">\n\t\t\t<div class=\"inner\">\n\t\t\t\t<h2>These are the results<\/h2>\n<p>The collaboration between Bridgestone and Golazo Energy has undeniably delivered outstanding results:<\/p>\n<ul>\n<li>70% actively participated in the initiative.<\/li>\n<li>78% contributed to the global goal of benefiting local causes.<\/li>\n<li>Over 5,000 participants engaged with the programme.<\/li>\n<li>Together, participants covered an impressive 2 million kilometers through physical activities.<\/li>\n<li>Overall, there was a 30% increase in engagement, fostering stronger team connections.<\/li>\n<\/ul>\n\t\t\t<\/div>\n\t\t<\/div>\n\t\t<div class=\"clearing\"><\/div>\n\t<\/div>\n<\/section>\n\n\n\t<section id=\"quotes\"  data-aos=\"fade-up\">\n\t<div class=\"container\">\n\t\t<div class=\"items\"><div class=\"item\"  data-aos=\"fade-left\"><div class=\"content\"><h3><b>Marcos<\/b> &#8211; Bridgestone Employee<\/h3>\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201cI enjoy B-Olympic because it pushes me to stay active and balance a healthier lifestyle. It is also motivating to see how the sum of our activities contributes to donating money in favor of the fight against cancer. Having advice from a reference professional athlete such as former Olympian Daley Thompson, with his vast experience in professional performance, could also inspire us in our working and non-working daily activities.\u201d<\/em><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u2013 Marcos Garc\u00eda Puerta &#8211; Bridgestone Europe Spain Manufacturing Division<\/p>\n<\/blockquote>\n<\/div><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/energy.golazo.com\/companies\/wp-content\/uploads\/2024\/09\/group_photo_circle-717x1024.jpg\" alt=\"Bridgestone Employee\"><\/div><\/div><\/div>\t<\/div>\n<\/section>\n\n<section id=\"inspiration_blok\" data-aos=\"fade-up\">\n\t<div class=\"container\">\n\t\t<div class=\"inleiding\"  data-aos=\"fade-down\"><div class=\"title\"><h2>Related inspiration<\/h2><\/div><div class=\"knop\"><a class=\"link\" href=\"https:\/\/energy-lab.in-staging.be\/inspiration\/\">Discover all inspiration items \u203a<\/a><\/div><\/div><div class=\"items\"><div class=\"item\" data-aos=\"fade-left\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/energy.golazo.com\/companies\/wp-content\/uploads\/2024\/06\/ING-case-header_Low-1024x683.jpg\" alt=\"How our Vitality Boost programme energised ING Belgium\"><\/div><div class=\"content\"><h3>How our Vitality Boost programme energised ING Belgium<\/h3><p>Human Energy scans, 9 Energy Journeys and a holistic, integrated approach. Resulting in thousands of energised and healthier employees.<\/p>\n<a class=\"button\" href=\"https:\/\/energy.golazo.com\/companies\/en\/how-our-vitality-boost-programme-energised-ing-belgium\/\">See More <b>\u203a<\/b><\/a><a class=\"fullLink\" href=\"https:\/\/energy.golazo.com\/companies\/en\/how-our-vitality-boost-programme-energised-ing-belgium\/\"><\/a><\/div><\/div><div class=\"item\" data-aos=\"fade-left\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/energy.golazo.com\/companies\/wp-content\/uploads\/2024\/04\/GVG-20230617-0651-1024x682.jpg\" alt=\"How we won a medal for Employee Engagement with Adecco\"><\/div><div class=\"content\"><h3>How we won a medal for Employee Engagement with Adecco<\/h3><p>An online platform, activity trackers, sporting events and so much more: Adecco made the right moves and won a bronze medal.<\/p>\n<a class=\"button\" href=\"https:\/\/energy.golazo.com\/companies\/en\/?p=266\">See More <b>\u203a<\/b><\/a><a class=\"fullLink\" href=\"https:\/\/energy.golazo.com\/companies\/en\/?p=266\"><\/a><\/div><\/div><div class=\"item\" data-aos=\"fade-left\"><div class=\"image\"><img decoding=\"async\" src=\"https:\/\/energy.golazo.com\/companies\/wp-content\/uploads\/2024\/06\/GVG-20230624-2785-1-1024x683.jpg\" alt=\"5 years of bringing positive &amp; durable change to the workfloor: Making impact with the Ageas Group\"><\/div><div class=\"content\"><h3>5 years of bringing positive &amp; durable change to the workfloor: Making impact with the Ageas Group<\/h3><p><b><span data-contrast=\"auto\">The Ageas Challenge<\/span><\/b><span data-contrast=\"auto\">, an inclusive wellbeing programme accessible to all employees. It focuses on the concept that <\/span><b><span data-contrast=\"auto\">exercise has the transformative power to shape company culture, to enhance interaction between colleagues worldwide and to create an environment where each individual can thrive.<\/span><\/b><span data-ccp-props=\"{&quot;201341983&quot;:0,&quot;335559740&quot;:360}\">\u00a0<\/span><\/p>\n<a class=\"button\" href=\"https:\/\/energy.golazo.com\/companies\/en\/5-years-of-bringing-positive-durable-change-to-the-workfloor-making-impact-with-the-ageas-group\/\">See More <b>\u203a<\/b><\/a><a class=\"fullLink\" href=\"https:\/\/energy.golazo.com\/companies\/en\/5-years-of-bringing-positive-durable-change-to-the-workfloor-making-impact-with-the-ageas-group\/\"><\/a><\/div><\/div><\/div>\t<\/div>\n<\/section>\n\n\n\t\t\t<section id=\"bg_quote_image\" data-aos=\"fade-up\">\n\t\t<div class=\"wrap\">\n\t\t \n\t\t<div class=\"image\" data-aos=\"fade-right\">\n\t\t\t<img decoding=\"async\" src=\"https:\/\/energy.golazo.com\/companies\/wp-content\/uploads\/2024\/04\/GVG-20210906-0482.jpg\" alt=\"Golazo - Afbeelding\">\n\t\t<\/div>\n\t\t\t\t<div class=\"content\"  data-aos=\"fade-left\">\n\t\t\t<div class=\"inner\">\n\t\t\t\t<h2>Ready to see your people flourish and your company thrive?<\/h2>\n<a class=\"primary_button\" href=\"https:\/\/energy.golazo.com\/companies\/contact\/\">Contact us<\/a>\t\t\t<\/div>\n\t\t<\/div>\n\t<\/div>\n<\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":1759,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[4],"tags":[13],"class_list":["post-263","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-inspiration","tag-cases"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>How we broke records with an Olympic approach for Bridgestone - Golazo Energy<\/title>\n<meta name=\"description\" content=\"Bridgestone focuses on enhancing employee engagement, promoting work-life balance, and encouraging continuous learning and skill development.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/energy.golazo.com\/companies\/en\/how-we-broke-records-with-an-olympic-approach-for-bridgestone\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How we broke records with an Olympic approach for Bridgestone - 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