Build an attractive brand
If you truly want to convince people your company is worth working at, your wellbeing investments better have effect. Initiatives that go unnoticed, or are perceived poorly may even have an adverse outcome. Ideally you choose a programme that appeals to the imagination, both internally and externally.
Our Anything is Possible programme does just that. Here a professional coach guides your employees towards a sportive challenge in 6 months. For instance, you can be the proud employer of a whole squad of triathletes. Their authentic stories during training and competition resonate well with other employees, and on social media. Not to mention the positive impact this has on your employer brand, as you showcase your values.
You could also show deep interest in your employees by installing an integrated wellbeing policy such as our Master Your Energy programme or our Personal Energy Journeys. Going for an in-depth approach that covers all energy levels tells people you mean business, as you really want your employees to thrive at their jobs.
The power of wellbeing as a branding tool for companies is often overlooked. By creating an authentic culture from within, you not only drive productivity, you become a magnet for attracting and retaining top talent. This inside-out method is a crucial part in any successful employer branding strategy. It shows people that you genuinely care. And that is a powerful message in these highly competitive times.