Successful Employer Branding

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Employer Branding: The Inside Out Job

In today’s competitive market, standing out as an attractive employer is crucial. But what sets truly leading companies apart? The answer lies within. Employer branding must come from the very core of the organisation. It’s about more than a catchy slogan or a polished LinkedIn page; it’s about creating an authentic culture that resonates both inside and outside your company.

Businesses that invest in the health and wellbeing of their employees don’t just see increased productivity in return. They also become magnets for attracting and retaining top talent. Expect real-life examples of companies that have mastered this inside-out approach and how corporate wellbeing can play a vital role in a successful employer branding strategy.

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ABOUT

Aline Fobe

Aline Fobe is a former hockey player for the Belgian Red Panthers, having competed in 185 international matches, including European Championships, World Cups, and Olympic qualifiers. Off the field, she earned a Master’s degree in Industrial Engineering and worked as an HR consultant at PwC. Through these experiences, Aline came to understand the importance of wellbeing and leadership in fostering a sustainable high-performance culture. Now, as Managing Director of Corporate Wellbeing at Golazo Energy, she aims to help individuals, organisations, and society thrive by supporting their physical, mental, emotional, and spiritual energy. Why? Because energised employees empower companies!

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