INGBrusselsVitality Boost2022980
Embarking on the right journey
If you want high performance as a company, it all comes down to your human capital. Operating in well over 50 countries and employing hundreds of people, established bank company ING knows that all too well.
Employees at ING were looking for ways to boost their energy levels and level of engagement on the work floor. Despite already offering a wide range of wellbeing programs, they needed the expertise and proper guidance to choose the right program tailored to individual needs.
Understanding the needs and preferences of ING’ers was essential to design the contents of the programme and to seamlessly integrate it into daily operations. Our team worked closely with ING’s management and HR to devise a strategic plan and ensure a successful implementation. We introduced Vitality Boost.
Vitality Boost boosts not just one journey, but 9 full-fletched Energy Journeys, each one lasting for 8 weeks and focusing on a specific wellbeing topic.
Mental resilience, nutrition, purpose, work enjoyment, stress, focus, sleep, exercise and trust & safety.
In doing so, employees can get the right journey for their personal energy needs. They didn’t have to figure this out themselves. After a Human Energy Scan, a scientifically based questionnaire, we matched the right Energy Journey to the right person.
In May 2023, we soft-launched Vitality Boost for a small group. This allowed us to gather valuable feedback and further optimise the programme to the needs of the employees. The first participants also became ambassadors for the Vitality Boost programme.
The big launch in September included an extensive and phased internal communications campaign. Through postering, digital screens, online presence, customized energy bars, active breaks, and meditation sessions, we were able to raise awareness and engagement for Vitality Boost.
ON THE ROAD TO SUCCESS
Our Energy Journeys offer 8 weeks of guidance and expertise, making sure that participants are helped every step of the way:
- Onsite workshops by renowned experts
- Personal coaching
- Inspiring challenges
- Group sessions
- Motivational newsletters
- Scientific tools such as glucose meters to measure your
sugar intake or Moonbird, a device that helps you regulate your
breathing to decrease stress and to increase sleep quality.
After these 8 weeks, participants are motivated to continue individually with the right tools, insights, and techniques.
A second Human Energy Scan at the end of the Energy Journey helps us determine their progress and analyze the results based on data.
A big impact on a big company
By creating a positive impact on the professional and private lives of our participants, we show the true value of the Vitality Boost programme. That, combined with consistent and effective communication, is bringing a shift in the mindset at ING. The many positive reactions show that a holistic wellbeing approach is viable in even the largest companies.
40%
The communication campaign reached 2.665 of ING employees in Belgium.
37%
980 of the reached employees signed up for the energy journeys.
86%
Participants gave the energy journeys an average NPS score of 50, corresponding to an average score of 86%.
Isabel Carion (CHRO ING Belgium) – Personal Energy Journeys
The Vitality Boost programme is a true game-changer for ING! With this programme we focus on holistic wellbeing, rather than a band aid to temporarily fix the most urgent matters.
Participant of – Career Empowerment Journey
“I realised that there was room to discover and use my different talents.”
Participant of the Sleep Journey (ING) – Personal Energy Journeys
For me, this Sleep Journey was truly LIFE CHANGING! After 20 years of struggling with sleep, I am finally succeeding!
Related inspiration
How we broke records with an Olympic approach for Bridgestone
A better work-life balance, more engagement and 2 million combined kilometers: happy faces and healthy bodies all around!
See more ›
How we won a medal for Employee Engagement with Adecco
An online platform, activity trackers, sporting events and so much more: Adecco made the right moves and won a bronze medal.
See More ›
5 years of bringing positive & durable change to the workfloor: Making impact with the Ageas Group
The Ageas Challenge, an inclusive wellbeing programme accessible to all employees. It focuses on the concept that exercise has the transformative power to shape company culture, to enhance interaction between colleagues worldwide and to create an environment where each individual can thrive.
See More ›