Colosseum Dental Group13 countriesMove4Good202411.000
With over 11,000 employees across 13 countries, Colosseum Dental Group is no stranger to complexity. Bringing people together around a shared culture of wellbeing, energy, and purpose is no small feat. But when movement becomes the medium and meaning the message,remarkable things happen.
That’s exactly what unfolded in our collaboration with Colosseum Dental Group.
MOVING WITH PURPOSE
In their mission to energise employees and strengthen engagement across borders, Colosseum Dental Group envisioned a programme that did more than just promote physical activity. They wanted to unite teams, build resilience, and create real-world impact. That vision became Move4Good.
The concept was clear: move more, do good. But the execution? That’s where Golazo Energy came in.
A CHALLENGE TO CONNECT
We co-designed Move4Good for the second year running, building on the learnings and successes of the first edition. Together with Colosseum Dental Group’s leadership and wellbeing ambassadors, we shaped a challenge that was as ambitious as it was inspiring.
59 ambassadors selected from across Europe became the faces of the movement. Their mission? To train for the iconic climb of Alpe d’Huez, either by bike or on foot. But their journey was only part of the bigger story. Through a year-round KeepMoving challenge, all 11,000 employees were invited to contribute towards the collective goal of 1.25 million kilometres. Every step, ride, or walk—no matter how small—was tracked, celebrated, and turned into social impact.
Every movement counted: walking, running, cycling, even a lunch break stroll. All kilometres were tracked, celebrated, and turned into social impact. The top three contributing countries, measured relative to their team size, got the honour of selecting local charities to support, like the To Walk Again Foundation.
ENERGY IN MOTION
From day one, Move4Good was designed to engage mind, body, and purpose. We supported Colosseum’s ambassadors with:
- Personal coaching and physical assessments
- Tailored training programmes to build resilience
- Group workshops and regular check-ins
- Motivation through storytelling, challenges, and celebration
Internally, the programme came to life through powerful communication, inspiring visuals, and a clear message: every kilometre matters.
The result? A ripple effect that extended far beyond the 59 ambassadors. Their journey sparked conversations, camaraderie, and competition across countries and departments, turning individual effort into shared success.
A FORCE FOR GOOD
The impact of Move4Good speaks volumes:
- 83% experienced improved physical health
- A boost in mental wellbeing was experienced by 81% of the participants
- The programme helped people perform better, with 78% reporting a rise in productivity
- And perhaps most powerfully, 9 out of 10 participants felt more engaged and connected to Colosseum Dental Group
Employee Colosseum Dental Group – Sweden
“extraordinary! everything so organized, from food/dinners to workshops. A truly life-changing experience”
Daniel Fehr – CFO Colosseum Dental Group
“This programme not only elevated our employees’ wellbeing but also brought us closer as a company and as a force for good in society.”
Employee Colosseum Dental Group – Switserland
“Great organisation of the programme, communication, best cycling gear we could use and most of all, the people who were involved were just professional on so many levels. Absolutely amazing experience, would do it again without hesitation.
Employee Colosseum Dental Group – France
“You have provided me with the opportunity to not only improve my physical condition but also to meet amazing people.”
Employee Colosseum Dental Group – The Netherlands
“I have felt so incredibly honored to have been a part of this. the whole energy, the new friendships, the sharing and caring.”
LESSONS FROM THE CLIMB
Move4Good proved one thing above all: when movement is linked to meaning, people go further than they ever thought possible. Even those who doubted their ability to take part found strength through support, encouragement, and a shared purpose.
It’s not just about fitness. It’s about fuelling energy, building culture, and driving change, from the inside out.
READY TO MOVE YOUR COMPANY FORWARD?
Colosseum Dental Group showed that investing in wellbeing can strengthen connection, increase vitality, and make a real difference. What started as a physical challenge became a cultural shift. And your company could be next.
Let’s talk about how we can energise your organisation.
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